A results-driven marketing professional and high-energy team player, Patti’s mandate is to continue to elevate and build the distinctive brand profile of iA Wealth. Sustained by her entrepreneurial spirit and passion for building productive cross-functional relationships, Patti consistently draws on innovative thinking and strategic, data-driven insights and planning to develop integrated marketing campaigns that achieve results.
Patti has been instrumental in the marketing operations for a number of leading financial services companies, including HollisWealth, Scotiabank, BMO Financial Group, and RBC Insurance.
She holds a B.A. (Honours) and M.A. in English from the University of Toronto, and a diploma in French Language Studies from the University of Paris I: Panthéon-Sorbonne.