iA Securities & HollisWealth* are now iA Private Wealth

We are excited to introduce our new company name, iA Private Wealth. The new name is designed to better reflect the essence of what our advisors do – provide holistic wealth management solutions tailored to the unique needs and goals of investors across Canada.

Please take a few moments to browse our newly redesigned and updated website to learn about the many benefits of working with an iA Private Wealth Investment Advisor.

*Refers solely to the Investment Industry Regulatory Organization of Canada licensed advisors within HollisWealth.

Your Wealth, Our Passion

Building, growing and preserving wealth takes planning and a comprehensive, holistic vision. When you work with an iA Private Wealth Investment Advisor, you have a trusted partner who is fully dedicated to your success at every stage of your lifelong financial journey.

Holistic planning for every facet of your life

We believe comprehensive personal wealth planning, supported by unbiased advice, collaboration and transparency, is the key to meeting your needs and helping you achieve your goals. Our advisors focus on six main priorities to create a plan that’s tailored to you:

Investing

A proven wealth management philosophy is one that takes emotion out of the equation and relies on a disciplined, long-term approach. Your objectives, risk tolerance, return expectations and time horizon will be the key factors your Investment Advisor takes into account in designing a plan that can help meet your retirement and other goals.

Saving & borrowing

Your Investment Advisor will help you set and achieve saving goals aligned with your needs and objectives, and develop a borrowing and debt management strategy for your unique circumstances.

Education planning

Whether you’re looking to fund a child’s education or returning to school to upgrade your credentials, your Investment Advisor can help you understand your options and maximize the value of a Registered Education Savings Plan (RESP).

Tax planning

Your Investment Advisor will conduct a thorough assessment of your circumstances to determine the most tax-efficient way of building your portfolio.

Risk management

Your Investment Advisor will develop a risk management plan that addresses the full range of factors that could affect your financial well‑being.

Will & estate planning

To plan for the preservation and transfer of your assets, your Investment Advisor can help you keep an eye on the horizon by understanding your situation and wishes, including tax-efficient legacy planning.

Latest insights

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Marketing Your Small Business

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By iA Private Wealth, October 04, 2021

Having a strong brand identity is one of the best ways you can differentiate your business from the competition. Whether it’s new or established, every business can benefit from effective marketing to enhance brand awareness and generate strong leads.

Marketing a small business takes commitment and persistence, but it doesn’t need to be onerous and you won’t need an outsized budget. Also, today’s online technological capabilities can make brand marketing very accessible and highly effective.

Here are five basic tips to help you build a solid plan to market your small business:

  1. Define your audience. Most small businesses are not geared to everyone, so identify your target audience. It’s useful to create sample profiles (known as “personas”) of the types of clients you want to attract. A persona will capture details like age group, job type, income, location, objectives, challenges, how someone likes to be engaged by a business, etc. Once that’s done, you can better understand your typical client (e.g., what they need, why they need it) and customize your marketing efforts so you can resonate with your niche audience.
  2. Define your value proposition. You might know your products or services are better than the competition, but your potential clients may not. That’s why it helps to create a value proposition highlighting how you can meet your clients’ needs and why they should choose you (e.g., maybe you’re faster and less expensive, or offer superior personalized service). Think about your business in relation to others in your field, and clearly articulate specific points of differentiation and reasons why you provide better value.
  3. Leverage referrals.It’s powerful when your clients are “brand ambassadors” and spread the word about why they like your business. Referrals are a lifeline for business growth as many people would rather interact with a business their family or friends recommend than seek out a company blindly. Satisfied clients typically won’t mind referring you when one of their contacts needs your products or services. Some may leave positive online reviews about your business or be receptive to being quoted in your marketing materials – just be sure to explain how you intend to use their testimonial and let them see the quote first, in case they want to make revisions.
  4. Leverage social media. Business owners often turn to digital marketing to promote their business and brand. They maintain a professional-looking website that makes it easy to learn who they are, what they offer and how to conduct business with them. They also utilize social media to deliver their message and connect with clients and prospects, perhaps offering tips or information related to their business, and then linking to their website so people can find out more. You may also consider advertising on social media channels to raise awareness and engagement. Whatever social media strategies you choose, track their effectiveness in driving interest and growth, and focus on the ones best suited for your business.
  5. Use automation tools. As your online presence gains more visibility, you’ll want to engage further and turn prospects into clients. For example, automation tools can collect email addresses and other valuable details from people who visit your website. Then you can send promotions or offers that may spark greater interest in your business. Just be sure that all of your email marketing activities fully comply with CASL – Canada’s anti-spam legislation, as the penalties for non-compliance are quite stiff. You can also use automation tools to segment email campaigns (e.g., an email may target a certain region or people who display interest in a specific service or product). Online analytics tools will track traffic on your website and tell you what content is most popular and pertinent. Knowing what attracts clients and prospects helps you refine your marketing strategy so it better aligns with people’s interests and needs.

There’s more to marketing your small business and brand, but these five tips provide a solid foundation to build upon. If you want more help, reach out to professionals who can support your marketing needs. Your contacts may recommend experts they’ve had a good experience with.

For more insight on how to grow your small business, speak with an iA Private Wealth Investment Advisor today.

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Small Business Owners: Partner with a Trusted Advisor

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By iA Private Wealth, September 30, 2021

While operating a small business is challenging, it can also be highly rewarding and provide business owners with autonomy as they pursue their passion. That’s why they invest so much time, effort and money into running their businesses.

However, without a comprehensive wealth plan, your small business may not reach its potential – even if it’s generating significant revenue.

Benefit from professional advice

Fortunately, an Investment Advisor can help build and maintain a sound plan that considers the complexities of your business and how it fits into your overall financial circumstances. An advisor can help your business be more efficient and profitable by assessing all your income sources and expenses. Equipped with that information, an advisor may uncover strategies for earning more and spending less, paving the way for growth.

Professional advice can help you address day-to-day business finances. For instance, business owners need steady cash flow to meet operating costs, cover wages, ensure adequate inventory and pay product/service providers. An advisor can also offer guidance concerning tax obligations and help you manage your business finances in a tax-efficient manner.

Invest wisely

While it’s satisfying to generate healthy business income and profit, it’s equally important to invest for the future, including retirement. That’s another area where Investment Advisors deliver meaningful value. Advisors consider your professional and personal financial situation, including short- and long-term needs and goals, and then evaluate whether you’re on track. Your advisor will help you invest according to your financial objectives, risk tolerance and time horizon. A concrete wealth plan keeps you focused and disciplined, empowering you to invest regularly and stay invested – even when markets experience occasional periods of volatility.

Plan for the future

While Investment Advisors encourage saving and investing for retirement, another key aspect of wealth planning is creating a viable succession plan. Eventually you’ll need to transfer ownership of your business. With a strong succession plan – ideally as part of an estate plan that your advisor may help create – you can maintain business continuity while gaining the peace of mind that comes with establishing your future financial well-being. A good succession plan provides clarity to your heirs regarding how (and to whom) you intend to transfer your business.

Choosing an advisor

There are many benefits of working with an advisor, but it’s crucial to select one who’s right for you. During your search, find out if a candidate has experience with small business owners, since this background will be useful when addressing your financial needs.

The advisor-client partnership is built on trust and a long-term commitment to the process. To determine if your personalities mesh well, interview each candidate and request references, preferably from other business owners. Also inquire about an advisor’s employment history, such as where they’ve worked, years in the financial industry and field of practice. You’ll want to know about their professional and academic designations as well (e.g., CFA®, MBA, CFP®, CIM®).

Another important question pertains to compensation. Some Investment Advisors earn commission for each transaction – like a stock or mutual fund trade – while many are compensated based on a percentage of the assets under administration. There are other ways to be compensated, so find an advisor whose compensation model suits your service requirements.

It’s also useful to ask about their professional network. While Investment Advisors offer a range of capabilities, your circumstances as a small business owner may call for specific knowledge in other areas. For instance, your advisor may engage the services of external collaborators* such as accountants, lawyers and insurance professionals. Consider your Investment Advisor as the “quarterback” of the team, overseeing your comprehensive wealth plan and bringing in others when needed.

You can’t be an expert at everything. Just as you understand your business and industry, an Investment Advisor has deep knowledge of finances. By delegating complicated financial matters to your trusted advisory team, you can concentrate on running and growing your business.

An iA Private Wealth Investment Advisor can help your business succeed. Speak with one today.

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Give Your Child the RESP Advantage

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By iA Private Wealth, September 22, 2021

As the school year begins, many parents devote more thought to saving for their child’s post-secondary education. Truth is, it’s always a good time to think about funding education as the cost of schooling continues to rise.

One of the best ways to save for post-secondary education is through a Registered Education Savings Plan (RESP).

How RESPs work

There are two types of RESP accounts: individual and family. As long as the person opening the account (the subscriber) and the beneficiary (student) reside in Canada, anyone can open an individual RESP account. The subscriber of a family RESP must be the beneficiary’s parents or grandparents, but an advantage of family RESPs is that the plan may be designated for one or more children in the family.

You can contribute any amount to an RESP in a given year, but keep in mind the current lifetime limit is $50,000 per RESP beneficiary. While RESP contributions are not tax deductible, any investment growth within the plan will compound on a tax-deferred basis until the beneficiary heads to college or university.

To encourage saving for education, the federal government matches up to 20% of contributions each year – until the beneficiary turns 17 – through its Canadian Education Savings Grant (CESG) program. The maximum annual grant is $500 and the CESG lifetime limit is $7,200. If you don’t take full advantage of the CESG in a given year, any unused grant room may be carried forward, to a maximum of $1,000 granted annually.

The earlier you contribute to an RESP, the more your child will benefit from compound, tax-sheltered growth. RESP contributions can be invested in a wide range of products, including mutual funds, ETFs, stocks and bonds. Your Investment Advisor can help you decide which investments are suitable for your particular circumstances.

5 common RESP questions

  1. How many RESPs can I open?
    You may open as may plans as you wish at different financial institutions, but the lifetime combined contribution limit of $50,000 per beneficiary remains.
  2. How does my child use RESP funds?
    Contributions may be withdrawn to pay for the child’s qualifying post-secondary education program. Withdrawals from CESG (and other) grants, or the interest earned, can be used to pay for tuition, books or transportation. These withdrawals are taxed in the hands of the beneficiary, who is typically in a lower income tax bracket.
  3. Can I transfer an RESP to another child?
    Yes. For example, if one child does not attend post-secondary school, you may change the RESP beneficiary or add another child to an existing family RESP.
  4. What happens to unused RESP funds?
    RESPs mature after 36 years and unused contributions are returned to the subscriber. Any income from the contributions may be transferred (up to $50,000) to the subscriber’s (or their spouse’s) RRSP, or taxed at the marginal rate plus a 20% surtax. Unused CESG-related funds must be repaid to the government.
  5. Can I withdraw RESP funds?
    Contributions can be withdrawn tax-free at any time by the subscriber, but certain restrictions may apply on future CESG payments.

An RESP is a great vehicle to help save for your child’s education in a tax-efficient manner. To learn more, speak to an iA Private Wealth Investment Advisor.

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A career at iA Private Wealth

Looking for a rewarding career in financial services? We have a wide range of opportunities for talented, committed professionals, and offer attractive compensation and benefits.

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Investment Advisor opportunities

More and more advisors are looking to iA Private Wealth as the partner of choice for building and growing an independently owned and operated business with an unwavering focus on client success.

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